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Sarah Bates has a diverse background in digital product management and business development. Sarah currently serves as the Technology Workstream Lead at Mobico Group PLC, after previously holding roles such as Head of Digital Product at National Express LTD and Product Strategist at PADDYPOWER. Sarah has also worked at companies like Live Nation Entertainment and ITV in digital product management roles. With a BA in Media & Communications from Goldsmiths, University of London, Sarah's career journey has encompassed various industries and roles, showcasing their expertise in product, analytics, and strategy.