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Ricardo Ferreira Novo has a diverse work experience spanning various roles and companies. Ricardo is the CEO and Founder of Mobi7 since May 2017 and currently holds the position. Ricardo is also the Telematics & IoT Director at Localiza&Co since April 2020. Previously, they served as the CTO at Sascar Tecnologia e Segurança Automotiva S/A from November 2011 to April 2017. Ricardo also held the role of IT Manager at Velsis from June 2009 to November 2011. Before that, they worked as a Program Manager at GENBAND from April 2008 to June 2009 and at Nokia Siemens Networks from January 2005 to April 2008. Their career started as a Trainee at Unibanco from July 2003 to November 2004.

Ricardo Ferreira Novo has a diverse education history. Ricardo earned a Master's degree in Business Administration from Pontifícia Universidade Católica do Paraná from 2008 to 2010. Additionally, they obtained a Postgraduate Degree in Computer Software Engineering from Universidade Positivo in 2005-2006. Ricardo also completed an Executive Program in Leadership and Management at MIT Sloan School of Management in 2013. Ricardo further expanded their knowledge through the Endeavor Innovation Program at Harvard / Stanford / Insper in the same year. Their educational journey also includes completing the Grow Your Business program at Escola Conquer in 2017 and two programs at Fundação Dom Cabral: an Executive Program in Leadership, Management, and Strategy in 2023-2024 and a Program for Development of Board Members in 2023. Ricardo's primary field of study revolves around leadership, management, strategy, entrepreneurship, and innovation.