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Lauren Pasternak, MMKG

Associate Media Manager at MMI Agency

Lauren Pasternak has a diverse work experience spanning various industries. Lauren currently works as a Media Coordinator at MMI Agency, starting in September 2022. Prior to this, Lauren held the position of Community Director at The CFO Leadership Council from May 2019 onwards, where they organized and marketed events for financial executives. Lauren also built strong relationships with members and sponsors of the networking group.

In the fitness industry, Lauren worked at Life Time Inc. as an Aquatics Supervisor from July 2022 to April 2023. Lauren had previously held roles as a First Aid & National Lifeguard Instructor and Assistant Swim Coach from July 2021 to July 2022, as well as a Leadership Instructor and Assistant Swim Coach from October 2019 to July 2021. During these positions, Lauren taught various lifesaving and swimming certifications and provided guidance to candidates. Additionally, they served as a Swim Instructor and Lifeguard from April 2019 to October 2019, where they developed customized lesson plans for students of all ages and maintained progress sheets.

Lauren also gained retail experience at Aritzia, where they worked as a Boutique Associate from June 2021 to December 2021. In this role, they organized the store, created visually appealing window displays, and built strong connections with clients.

Moreover, they worked at Ryerson University as a Social Media Coordinator for The Healthcare User Experience Lab from April 2021 to September 2021. Lauren was responsible for managing social media platforms and engaging with fellow students. Lauren also planned and promoted events through various social media channels and developed the lab's website.

Lauren's experience in social media includes working as a Social Media Community Manager at Dainty Diamond from May 2021 to June 2021. Lauren focused on engagement on TikTok and Instagram, created content for these platforms, and explored opportunities for collaborations with affiliates and influencers.

Finally, Lauren gained experience working at Camp Tamarack as a Swim Staff member from July 2015 to August 2018. In this role, they maintained water safety, participated in emergency drills, and ensured the well-being of campers alongside a team of 12 staff members.

Lauren Pasternak, MMKG, has a comprehensive education history that includes both formal degrees and additional certifications. In 2019, they attended Ryerson University, where they obtained their Bachelor of Arts (Honours) with Distinction in Professional Communication. Following this, from 2021 to 2022, they pursued a Master of Marketing (MMKG) at the Schulich School of Business - York University, specializing in Marketing.

In addition to their degrees, Lauren has also acquired various certifications to enhance their skills and expertise. Lauren obtained the following certifications: Advanced Google Analytics and Google Analytics for Beginners from Google Analytics in January 2022, Google Ads Search Certificate from Google in November 2021, Examiner Mentor from Lifesaving Society Ontario in October 2021, Financial Accounting Part 1 from LinkedIn in September 2021, Hootsuite Platform Certification from Hootsuite in September 2021, Social Media Monitoring: Strategies and Skills from LinkedIn in September 2021, Finance Foundations from LinkedIn in August 2021, Statistics Foundations: 2 from LinkedIn in August 2021, and Statistics Foundations: The Basics from LinkedIn in August 2021.

Lauren has also obtained various certifications related to lifeguarding and first aid. Lauren is certified as an Examiner - National Lifeguard, National Lifeguard Instructor, Examiner - Standard First Aid, Standard First Aid Instructor, and Examiner - Bronze from Lifesaving Society Ontario. Additionally, they hold certifications as a Swim Instructor, Lifesaving Instructor, Emergency First Aid Instructor, and Lifesaving Society Affiliate, all obtained through Lifesaving Society Ontario. Furthermore, Lauren is Smart Serve Certified by Smart Serve Ontario.

Based on the provided information, it is evident that Lauren has a diverse educational background and a range of certifications in marketing, data analytics, finance, and lifeguarding/first aid.

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