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Lovisa Widén has a diverse work experience spanning multiple industries. Lovisa most recently worked at MM Sports as a Country Manager since April 2022. Prior to that, they held roles including Project Manager/Social Media Manager, Project Manager/Marketing Assistant, and Management Trainee at MM Sports from 2018 to 2022.

Before joining MM Sports, Lovisa worked as a Retail Sales Associate at BAUHAUS & Co KB from 2014 to 2017. Lovisa also served as the Chairman of the Marketing Committee at the Student Association, Sesam, from 2015 to 2016. Earlier in their career, they gained experience as a Telemarketer at FSG outsourcing in 2013, a Sales Associate at LloydsApotek from 2012 to 2013, and a Co-worker at McDonald's Corporation from 2011 to 2012.

Lovisa Widén completed their Bachelor of Science degree in Organisation and Accounting from Örebro Universitet between 2014 and 2017. In 2017, they pursued an exchange semester at Prague University of Economics and Business, focusing on Management. Later in 2017, they enrolled in the School of Business, Economics and Law at the University of Gothenburg, where they obtained a Master of Science (M.Sc.) one-year degree in Management of Growing Enterprises, with a specialization in MATIX in 2018.