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Leon Xie is an accomplished professional with extensive experience in sports management and marketing. As Managing Director at Major League Baseball China since February 2009, Leon Xie has been instrumental in developing and executing long-term strategies to promote the growth of baseball in China. Prior to this role, Leon Xie served as Director of Olympic Sponsorship at Lenovo from 2001 to 2008, where responsibilities included designing sponsorship structures, negotiating the IOC TOP agreement, and overseeing strategic marketing and technology initiatives for over 30,000 products during the Beijing Olympic Games.