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Emily Cacace

Marketing & Brand Manager at MKDA

Emily Cacace is the Marketing & Brand Manager at MKDA. Emily was previously the Social Media and Advertising Manager at The Makeup Show from October 2015 to September 2016. During their time at The Makeup Show, they managed the company's Instagram account, which they grew from 100k to 118k followers, and the company's Periscope from 400 to 800 followers in 4 months. Emily also recorded and edited videos for YouTube, and managed the company's Facebook, LinkedIn, Pinterest, and Twitter pages. In addition, they conducted interviews with high profile and celebrity makeup artists for the company blog, and wrote weekly blog posts. Emily also worked alongside one of the most well-known and celebrity makeup artists to promote The Makeup Show and all of the brands that were attending each show on social media with videos, blog posts and images prior to and during each show. Emily assisted in managing a team of brand ambassadors and participated in Facebook chats to stay up-to-date with the team. Emily created social media images on Photoshop, prioritized and scheduled posts for shows in 8 cities throughout the year, reached out to advertising outlets in different cities to plan the advertising schedule for each of the 8 shows throughout the year, analyzed data from advertising and social media to judge the effectiveness of each outlet, and entered data into excel.

Emily Cacace holds a Bachelor of Arts (B.A.) in Communication from the University at Buffalo.

Some of their coworkers include Arielle Kleinberg - Marketing & Proposal Coordinator. Emily Cacace reports to Cristina Allen, CMO.


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