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Betsy McPherson is an experienced business development professional currently serving as the Director of Business Development at MJM Creative Services since January 2024, where the focus is on creating corporate experiences. Previously, Betsy held similar roles at Ann Benson Reidy + Associates and NINE dot ARTS, along with significant experience at the Sunny Day Fund and RISE Collaborative Workspace. Notable achievements include driving sales and marketing initiatives at Women's Bean Project, leading to a 10% revenue increase, and overseeing a $6MM organization at Wee Ones, where a successful rebranding drove a 35% sales boost. Betsy has a strong educational background, with degrees from the University of Virginia and study abroad experience at Syracuse University in Florence, Italy, complemented by ongoing professional development in business development and sales management.