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George Koveos has held various management roles since 2006. George began their career as a Management Analyst at The London School of Economics and Political Science (LSE) in 2006. George then moved to McMaster-Carr in 2007 as an Operations Manager. In 2011, they joined Gilt.com as a Senior Director of Operations and then as a Director of Operations. In 2015, they joined Ralph Lauren as Vice President of Digital Business Development and Operations, and then as Vice President of Digital Operations. In 2017, they joined SoulCycle Inc. as Vice President and General Manager of Retail. In 2018, they joined Ro as Chief Operating Officer, SVP Operations & Business Development, and VP Operations & GM Roman. George's current role is Chief Operating Officer at Mixlab, which they began in 2022.

George Koveos received their MBA in Operations Management and Economics from NYU Stern School of Business in 2012. Prior to that, they obtained a BA in Political Science and Art George'story from Tufts University. George also holds a Masters in International Relations from The London School of Economics and Political Science (LSE). In addition, George has a Six Sigma Green Belt Certificate from Villanova University.