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Shine Liu has held various creative and marketing roles in the past 14 years. In 2008, they began their career as the Marketing Director at Royal China Group. In 2010, they moved to TBWA as a Creative Director. Shine then worked at Grey Group in 2013 in the same role. In 2014, they joined McCann Worldgroup as a Creative Director. In 2017, Shine moved to Leagas Delaney Shanghai as the Group Creative Director. In 2019, they became the Global Marketing Creative Director at TikTok. Currently, Shine is the Head of APAC Markets and Brand Creative Director at MixerBox since 2022.

Shine Liu attended the School of Visual Arts in 2015 for a Residency in the field of CITY AS SITE: PUBLIC ART AS SOCIAL INTERVENTION. Shine then went on to pursue a Msc. Social Communication at The London School of Economics and Political Science (LSE) in the field of Social Psychology. Lastly, Shine Liu obtained a BA. English Studies and Comparative Literature from The University of Hong Kong in the field of Liberal Arts and Sciences/Liberal Studies.