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Mirek Lizec is the Executive Director at miwa.eu, where Mirek is involved in developing technology to reduce packaging and food waste in retail supply and households. Prior to this role, Mirek also held positions such as Managing Director at Hullabaloo, Managing Director at DDB Prague, and strategic planner at DDB Prague and Tribal DDB Vienna. Their background includes experience as Marketing Manager and Category Manager at Nestlé Czech Republic. Mirek Lizec holds a Master's degree in Business Administration and Management from Czech University of Life Sciences Prague.