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As Chief Marketing Officer for Mitel, Eric Hanson is responsible for setting the company’s global marketing strategy, including solutions marketing for Mitel’s extensive communications portfolio, demand generation, brand, partner marketing, customer lifecycle programs, and global communications.

Eric brings nearly 30 years of executive experience across enterprise go-to-market, product strategy, and company vision to the Mitel team. Most recently, he was CMO at OneSpan, a provider of electronic signature and cybersecurity software, where he drove new programs that increased enterprise demand generation and improved the company’s brand and reputation in targeted market segments. Previously, Eric served as CMO at Fuze where he was instrumental in contributing to the business and product innovation momentum that led to the company’s acquisition by 8x8 in 2022.

Prior to his time in the technology sector, Eric was CEO and cofounder of SPY, a creative studio servicing advertising agencies and motion picture studios which he sold in 2009. Under his leadership, the company experienced tremendous growth, working on advertising campaigns with brands including Nike, Toyota, and Apple and films including Iron Man, Hunger Games, and Avatar.

Eric holds a degree in Political Science and Economics from the University of California at San Diego. He regularly serves as an advisor for startups on vision, go-to-market, and product portfolio strategies.

Eric lives in the foothills of Northern California with his wife and two daughters where he pursues his love of photography and visual arts as well as cares for his fruit orchard.