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Josefine Lohmann is an experienced marketing professional currently serving as the Senior Onsite Marketing Manager for Mister Spex since February 2018, specializing in A/B testing and personalization. Responsibilities include generating and testing hypotheses for enhancing customer product discovery, setting up A/B tests and personalization within the CMS and optimization tools, and optimizing product recommendations. Prior to Mister Spex, Josefine held roles at MYTOYS GROUP, progressing from Junior Marketing Manager to Onsite Marketing Manager, where efforts focused on developing strategies for customer transitions between webshops, campaign planning, and onsite personalization. Josefine's academic background includes a Bachelor's degree in Medienwirtschaft from Technische Universität Ilmenau and a Master's degree in Wirtschaftswissenschaften from the University of Bayreuth.