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Samantha Helligsø has extensive work experience in the fashion industry. Samantha is currently serving as the Chief Executive Officer at MissPap since January 2020. Prior to that, they worked at Missguided from 2012 to 2019, holding positions such as Brand Director and Head of Brand. At Missguided, they were responsible for defining and executing the strategic vision of the brand, overseeing various aspects of brand strategy, and leading the production of advertising campaigns. Before Missguided, Samantha worked as a Creative Marketing Manager at Bench from 2011 to 2012 and as a Fashion Marketing Manager at Boohoo.com from 2008 to 2011.

Samantha Helligsø attended The Manchester Metropolitan University from 2005 to 2008, where they earned a 1st degree in International Fashion Marketing. Prior to that, they also attended Outwood Grange, where they achieved all grade A-C GCSE's.