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Milly Mitchell is a seasoned marketing professional with extensive experience in leadership roles across various well-known companies. Currently serving as the Growth Director at MISSOMA since February 2024, Milly previously held the position of Head of Marketing at WHSmith, where responsibilities included defining performance marketing and CRM strategies, and innovating omnichannel developments. Milly's prior experience includes serving as Head of CRM at Charles Tyrwhitt, where strategic marketing budget management was key, and as Marketing and Ecommerce Director at The Proactiv Company, focusing on direct consumer and retail marketing initiatives. Milly's career began at Direct Wines, where a variety of roles culminated in managing customer acquisition strategies. Milly holds a Media Communications BA from the University of Gloucestershire.