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Luke Whaites is an experienced CRM professional currently serving as the CRM Manager at MISSOMA since June 2022. Prior to this role, Luke held the position of Senior CRM Analyst at Jimmy Choo from August 2019 to June 2022. Luke's career in CRM began as an Analyst at Flight Centre Travel Group between April 2017 and August 2019, following a role as a Marketing Executive at Everest Home Improvements from September 2014 to April 2017. Luke's early experience includes working as a Senior Project Services Executive at Ipsos MORI from January 2013 to September 2014, and as a Senior Account Assistant at Millward Brown from September 2010 to January 2013. Luke holds a BA (Hons) in Sociology from Sheffield Hallam University, earned between 2007 and 2010.