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Jesse Lyons is an accomplished marketing professional with extensive experience in demand generation, marketing operations, and automation. Currently serving as Demand Generation Manager and Marketing Operations Manager at Mission since October 2018, Jesse is focused on enhancing conversion rates for sales and marketing funnels and supporting a 30+ person sales team across multiple territories. Prior roles include Marketing Automation Specialist and Solutions Consultant at G2 Technology Group, where significant achievements included transforming an IT startup into a recognized Managed Service Provider and increasing web traffic by 158% year over year. Jesse's earlier experience includes roles in marketing strategy and management at Magic Beans, Scientific Games, GameLogic, and Rogue Industries, showcasing a strong background in customer acquisition, event management, and digital marketing initiatives. Jesse holds a Bachelor of Science in Marketing from Bentley University.