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Arda Mendes has extensive experience in digital marketing, particularly in roles related to performance marketing, SEO, SEM, and BI. Arda has held positions as a Digital Marketing Director at Misli.com, Head of Performance Marketing at MedyaNet, Digital Case by Demirören Holding, and Digital Marketing Group Manager at Demirören Medya. Arda has also worked as an Ambassador at SEMrush, a Guest Lecturer at Istanbul Bilgi University, an SEO Manager at Modanisa, an SEO Director at SEOZEO, an Author at Dijitolog, and an SEO Consultant at Dogan Online DOL. Throughout their career, Arda has demonstrated skills in team management, strategy development, measurement and reporting, cohort analysis, and campaign design.

Arda Mendes obtained a Master's degree in Interactive Marketing from Istanbul Bilgi University, where they studied from 2013 to 2019. Prior to that, they attended Anadolu University from 2010 to 2013, majoring in Business. Additionally, Arda Mendes studied Computer Technology and Programming at Beykent University from 2008 to 2010.

In terms of certifications, they obtained a certification in Gamification from the University of Pennsylvania in May 2013. In September 2011, they received a certification in Internet Programming (PHP) from Yıldız Technical University. Arda Mendes also obtained a certification in E-commerce from Sakarya University in January 2011, and in Information Technologies Law from Istanbul Institute in December 2010.