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Mr. Berardelli has more than 30 years of experience in sales, marketing, strategic brand planning and commercial excellence. He has held numerous senior positions in the pharmaceutical industry working extensively in sales, marketing, continuing education and wholesale and trade relations. Mr. Berardelli has worked for a number of large and start-up pharmaceutical companies, in addition to Miravo, including, Rhone-Poulenc Rorer, Biovail Pharmaceuticals Canada, Genzyme and Tribute Pharmaceuticals. He has led and been involved in several product launches in Cardiology, Pain, Allergy, Dermatology, Neurology, and Oncology. He has managed large product portfolios in the prescription, device and OTC/BTC space.