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Vaishnavi Shankar is the Chief Executive Officer of Mirabilis Design. She joined Mirabilis Design in 2005 as the Director of Business Development and became the CEO in 2017. She is also the majority shareholder of the company. Vaishnavi has reset the company operations to develop a new market strategy and refined the focus market and geography. Since then, the company has made substantial improvements in profitability. She has hired specialists for each area of expertise and has moved marketing to an in-house team. She has been responsible for making a strategic investments in new product development and for building a new engineering organization across three continents. Vaishnavi has a Mini MBA from Santa Clara University, an MS from Madras University, India, and a BS from Stella Maris College, Chennai, India.