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Luiz Fernando Oliveira is an experienced business leader, currently serving as Diretor de Negócios at minu.co since July 2017, where responsibilities include developing and implementing business ecosystem acceleration strategies and leading teams in business development and customer experience. Previously held positions include Head of Strategic Alliances and Partnerships at minu.co, and various roles at Telefónica, where significant achievements included increasing online sales conversion rates and managing commercial development for B2B products. Luiz holds an MBA in Business Strategic Administration from FIA and a degree in Human Resource Administration from Uninove. Further education includes a General English course from the Emerald Cultural Institute.