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Pietro Novelli has a diverse work experience spanning various industries and roles. Pietro is currently the CEO and Co-founder of Mintouge, a luxury wallet company that connects brands and customers through digital passports of physical products. Prior to this, they worked as a General Partner at Majolica Ventures, a Zanzibar-based startup studio that invests in talented entrepreneurs.

Before that, Pietro worked at Meta as the Marketing Lead EMEA, Business Partners, where they developed and launched targeted marketing activities for the Facebook Family for Business across the EMEA region. Pietro also served as the eCommerce, Fashion and Luxury Marketing Lead, EMEA, and as the Community Campaign Manager, contributing to marketing strategies and programs on a global and regional level for Facebook.

Pietro also had experience as the Co-Founder & Angel Investor at Monteleone.co.uk and as a Digital Innovation Manager at AXA. Pietro has worked as a Digital Marketing Consultant at Bord Bia - The Irish Food Board, AUDI AG, and Calvin Klein / Swatch Group, contributing to digital presence, transformation, and innovation in various capacities.

Additionally, Pietro served as a Digital Marketing Manager & Client Director at Bryan Srl, where they managed the digital marketing team, developed marketing strategies, and served as a client director. Pietro also worked as a Digital Project Manager at Banca Sella, focusing on social media strategy and innovative financial services.

Overall, Pietro Novelli brings extensive experience in marketing, entrepreneurship, and innovation in the luxury, technology, and financial sectors.

Pietro Novelli has a diverse education history. In 2001 to 2006, they attended IPSSCTS Pietro Sella, where they pursued a degree in Technical Business Management. In 2013, they attended multiple institutions for various programs. Pietro studied Creative Programming for Digital Media & Mobile Apps at UCL, Developing Innovative Ideas for New Companies: The 1st Step in Entrepreneurship at the University of Maryland, and Gamification at the University of Pennsylvania. Furthermore, Pietro obtained additional certifications including HTML & CSS from Codecademy in September 2016 and became a Facebook Certified Digital Marketing Associate through Meta in December 2021.