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Jen Werner serves as the Vice President of Marketing at Mintel since October 2009, leading marketing initiatives across the Americas with a focus on driving growth through brand positioning, demand generation, and team development. Previously, Jen held roles including Head of Strategic Marketing for Global CPG, where marketing strategies were designed and executed for the consumer packaged goods sector, and Marketing Campaigns Manager, which involved planning multi-channel campaigns and managing trade partnerships. Prior to this, Jen worked in athletic communications at the University of Pennsylvania as Associate Director and at the University of Wisconsin-Madison as Athletic Communications Assistant. Jen holds a Bachelor of Arts degree in journalism and political science from the University of Wisconsin-Madison.