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DJ Li is the BD Head for Monetization and Growth at Mintegral, an AI-driven advertising platform for mobile marketing, since September 2016. Prior to this role, DJ Li established the US office for Mobvista, serving as Strategic Partnership lead from April 2014 to August 2016, and managed a team focused on partnerships with rich media accounts in the US and Canada. DJ Li began a career as a Senior Media Buyer, fostering global partnerships with mobile traffic providers to enhance monetization strategies. DJ Li holds an MBA from Peking University, a Bachelor's degree in Human Resource Management from Sun Yat-sen University, and has furthered education at KEDGE Business School and the University of Central Florida.