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Raphaël Vaillancourt is an accomplished professional with extensive experience in performance analysis, digital campaign strategy, and entrepreneurship. Currently serving as a Specialist in Performance & Data and Digital Campaign Strategist at mint. since April 2021, Raphaël also holds a teaching assistant position at HEC Montréal in the Entrepreneurship specialization. As President and CEO of Nation Sport and Arbitre-Équipement, Raphaël has developed e-commerce platforms dedicated to sports products and referee equipment. Previously, Raphaël worked as a Data Analyst at Pelican International, where responsibilities included dashboard creation and performance tracking. With a solid academic background, including a Master’s in Management and a Bachelor's in Business Administration from HEC Montréal, Raphaël demonstrates a strong foundation in business and entrepreneurship.