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William Heathcote is an experienced professional in the food and beverage industry, currently serving as the Head of Foodservice at Minor Figures since May 2023. Prior to this role, William held the position of National Account Manager at BRIDOR from December 2016 to May 2023, and also worked as a National Account Manager at Puratos from January 2014 to October 2015, specializing in premium ingredients for bakery, patisserie, and chocolate products. Noteworthy contributions include collaborating with Ginsters on their Calzone range and supporting Dorset Cereal in developing private label products. Earlier career experiences include roles at Britvic Soft Drinks as a Regional Development Executive and as an Online Marketing Consultant at Daily Mail. William's educational background includes a BA HONS in Media Communications with Marketing Management from the University of Gloucestershire.