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Cristina Martinho serves as the EVP of Growth & Ecommerce at Minim since January 2021, bringing extensive experience in marketing and e-commerce from previous roles including Vice President of Marketing & E-commerce at Palladio Beauty Group and Vice President of Marketing & eCommerce at DS LABORATORIES. With a background that includes positions such as Global Marketing Director at HAIRUWEAR and various senior roles at Coty, including Director of International Markets & Travel Retail, Cristina has a proven track record in the beauty and personal care industry. Academic credentials include a Master's in Business Administration with a concentration in Leadership from Florida International University, a Bachelor's Degree in Business: Marketing and International Business from Northeastern University, and certifications in Luxury Marketing and Digital Marketing Strategy.