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Shir Amar is an experienced marketing professional currently serving as a Marketing Manager at Mindspace since February 2023. Prior to this role, Shir held the position of Marketing Manager at Xtra Mile - Lifecycle Marketing Agency from July 2020 to February 2023 and worked as a Marcom Manager at Yedioth Ahronoth from December 2016 to October 2019. Additionally, Shir served as the National Director of Miss Israel while working at Keshet TV from November 2014 to January 2016 and held the role of Producer (Mako) and Office Administrator. Shir is furthering education with a Master of Business Administration (MBA) at Reichman University and has attended various institutions including Columbia University, Fashion Institute of Technology, and Hunter College, alongside obtaining a Bachelor's degree in Communication and Media Studies from Reichman University.