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Varun Desai is an experienced professional in influencer marketing and business development, currently serving as Manager - Influencer Marketing at Mindshare since June 2021. Previously, Varun held a similar position at Tonic Worldwide from September 2019 to May 2021, managing campaigns for notable brands such as Kotak Mahindra Bank and Sony Pictures Network. Varun started in business development in 2019, focusing on various sectors, including CPG, D2C, BFSI, and entertainment. Prior roles include influencer marketing at Chtrbox for P&G brands, account management at Sportz Interactive for Star Sports India, and client servicing/talent management at Jio Studios. Earlier experience also includes digital content roles at IMG Reliance and various partnerships and digital media content roles during university. Varun holds a Bachelor's Degree in Business Administration with a specialization in Marketing from the University of Mumbai, completed in 2017.