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Siva Prasad has over two decades of experience in the media industry, currently serving as Trading Manager at Mindshare Bahrain since October 1999, after previously holding positions such as Senior Media Buyer and Senior Executive Exchange. Responsibilities include managing multiple client projects, conducting market research, formulating media buying strategies, and maintaining strong relationships with media partners. Prior to Mindshare, Siva worked as a Media Executive at Memac Ogilvy Bahrain from September 1994 to September 1999, where duties involved data extraction for competitive spending and supporting media operations. Siva holds a Diploma in Mechanical Engineering from Government Polytechnic College in Tamilnadu, India, and an Advanced Diploma in Business Administration from ABE, London.