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Kimberly DeMarzo is an experienced marketing professional currently serving as Associate Client Investment Lead at Mindshare since November 2022. Prior to this role, Kimberly held various positions in integrated media investment, including Supervisor at PHD, Senior Negotiator at Initiative, and Negotiator at Wavemaker. Kimberly began an early career as an Assistant Negotiator at Maxus Global and as a Marketing Assistant at OrderUp, a Groupon company, focusing on community brand awareness initiatives. Kimberly also interned with the Borough of Madison, assisting with business and community development projects. Kimberly earned a Bachelor of Science in Marketing from Penn State University and participated in a cultural education program in Florence in 2015.