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Ankitha Acharya currently serves as the Planning and Strategy Director at Mindshare, beginning in August 2023. Prior to this role, Ankitha held various positions at Wavemaker, including Business Director and Associate Business Director for Audience Planning related to L’Oréal brands from November 2021 to July 2023. Key contributions during this period involved designing audience-first planning strategies and leading consumer understanding initiatives. Previous experience includes senior management roles at Performics India, where Ankitha oversaw brand strategy for HDFC, and as an Associate Project Manager at Growisto, managing social media accounts and influencer campaigns. Ankitha's early career involved a digital marketing internship at Radio Mirchi and an article assistant position at Deloitte. Educational qualifications include an MBA from the Indian Institute of Management, Indore, and participation in a student exchange program at NEOMA Business School.