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Vijaya Kumar has over 8 years of experience in the field of search engine optimization. In 2011, they began their career as an SEO Analyst at Victory Visions Software Development in Chennai, where they handled a UK client project for SEO and SEM. In 2012, they moved to CHL Technology in Chennai as an SEO Analyst. From 2013 to 2017, they worked as an SEO Lead at Green World Group, where they were responsible for website optimization, keyword research, traffic analysis, business analysis, on-page optimization, off-page optimization, advanced SEO techniques, authority link building, SMO, and reputation management. In 2017, they were promoted to Sr. SEO Analyst at Paragon Digital Services Pvt Ltd. In 2019, they moved to Mind Spark Technologies LLP as a Search Engine Optimization Team Lead.

Vijaya Kumar's education history includes a Master's Degree in Computer Science from Alagappa University Karaikkudi, obtained between 2004 and 2007. Vijaya also holds a Bachelor's Degree in Mathematics from Sree Sevugan Annamalai College, Devakottai, obtained between 2001 and 2004. Prior to that, they obtained a B.Sc Mathematics degree from De Britto Hr.Sec School, Devakottai, between 1999 and 2001. Additionally, Vijaya Kumar has obtained various certifications from eMarketing Institute and Google, including SEO, Social Media Marketing, Advanced Google Analytics, Getting Started With Google Analytics 360, Google Analytics for Beginners, Google Analytics for Power Users, Introduction to Data Studio, and Php from Sarssystems.