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Jennifer McShane is an experienced communications professional with a strong background in media and public relations. Currently serving as Generalsekreterare at Min Stora Dag since September 2018, Jennifer previously held the role of Kommunikationschef at Bonnier Broadcasting from September 2016 to September 2018, and at TV4 from November 2004 to September 2018, where responsibilities included leading multiple departments and managing media strategies for various programs. Early career experience includes the position of Presschef at Kanal 5 and Head of Promotion at Universal Music, overseeing promotional efforts for notable artists. Jennifer's educational background includes studies at Berghs School of Communication, Bonnier Media University, Hyper Island, Poppius journalistskola, and Stockholm University.