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Hanna Leback is an experienced professional in partnership management and brand activation, currently serving as Founder and Partner at AlfredAlfred since 2024 and Partnership Manager at Min Stora Dag since January 2023. Prior to these roles, Hanna held the position of Brand Partnership Manager at ESL FACEIT Group from September 2022 to January 2023 and spent over thirteen years at Svenska Fotbollförbundet as Key Account Manager and Partnership Activation Manager. In these capacities, Hanna managed relationships with major sponsors, coordinated commercial activities with national team players, and executed impactful marketing campaigns. Educational qualifications include a Bachelor's degree in Communication and Media focusing on sports from Dalarna University and other relevant studies at IMD and Frans Schartaus Gymnasium.