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Shimon Ben Artzi has extensive experience in finance, currently serving as the Director of Finance at Mimun Yashir (מימון ישיר) and CFO of Direct Finance Mortgages since March 2012. In this role, Shimon manages the Accounting and Account Management Department, overseeing a team of more than 20 employees while focusing on fundraising, financial strategy planning, and activity development. Prior to this, Shimon held several positions at E&Y Israel from October 2008 to March 2012, including Chief Controller and Controller, demonstrating a solid foundation in financial management. Shimon holds both a Master of Business Administration (MBA) and a Bachelor's degree in Accounting and Finance from Bar-Ilan University.