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Laia Roch Artola is a skilled marketing and communications professional with diverse experience in social media management and brand campaign execution. Currently serving as a Social Account Executive & Analyst at milkyway*, Laia focuses on campaign strategy planning, content execution, and market analysis. Previous roles include marketing support at Nestlé Nespresso SA, where Laia contributed to brand campaign tracking and social media strategies, as well as positions at MeWell HealthCare and Oryon Universal, emphasizing digital marketing and content creation. Laia's early career involved roles in corporate communications and event organization, complemented by a Master’s in Digital Marketing & E-Commerce from EAE Business School and a degree in Public Relations, Advertising, and Applied Communication from Universitat de Barcelona.