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Ariadna Planes Montserrat is an accomplished Account Director at milkyway*, where leadership in client communication and oversight of invoicing processes contribute to business growth and client satisfaction. With experience as a Campaign Manager and Campaign Executive, Ariadna has successfully managed strategic and international performance campaigns, leveraging data-driven strategies to achieve targeted outcomes. Additionally, promotional campaigns for high-end cosmetic brands at Andimesa have enhanced brand visibility and client relationships. Educational qualifications include a Master's degree in Marketing and Sales from EAE Business School, along with a Bachelor of Communication from Université catholique de Louvain and a degree in Advertising, Marketing, and Public Relations from Blanquerna - Universitat Ramon Llull.