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Umberto Bettini is an experienced executive in the entertainment and retail sectors, currently serving as General Manager at Milestone s.r.l. since April 2024. Previously, Umberto held the position of Country Manager at Koch Media from July 2011 to April 2024, and prior to that, served as Commercial & Marketing Director and Games Category Manager at Blockbuster from March 2005 to July 2011. Other roles include Commercial & Marketing Director at Alter Ego Communication S.p.A from 2004 to 2005 and Business Consultant at Ludostore from 2003 to 2005. Umberto's career began as Commercial Director at Computer One, where tenure lasted from January 1992 to April 2004. Umberto Bettini holds a degree from Alma Mater Studiorum – Università di Bologna, completed between 1991 and 1997.