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Viktor Espling began their career in sales at Telia Company in 2013, where Viktor worked their way up to become a Deputy Store Manager. Viktor later transitioned into the field of SEO, starting as an intern and ultimately taking on roles as an SEO Specialist and Technical SEO Specialist at Mild. Viktor attended IHM Business School from 2017 to 2019 after completing their education at Nacka Gymnasium in 2013.