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Valentina Erazo Arias has work experience as the Head of Marketing at Milatech since September 2022. Prior to that, they founded PIÁMA in July 2020 and founded ZafiroTrend in the same year as well.

Valentina Erazo Arias attended Universidad del Rosario from 2016 to 2021, where they pursued a degree in Business Administration with a focus on Small Business and Entrepreneurial Initiatives. In December 2019, they obtained a certification in Digital Transformation from Universidad del Rosario.