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Siju Mathew is an accomplished marketing and strategy professional with extensive experience across various industries. Currently serving as Director of Marketing and Strategy at MIKADO International since March 2021, Siju focuses on developing brand strategies, media planning, client relationship management, and has worked with notable brands such as Unilever and Lipton. Previous roles include Partnership Marketing at Canready Consultants Inc., where Siju drove significant engagement growth, and Customer Relations and Marketing Consultant at Kupfert & Kim, enhancing customer engagement strategies. Siju's background includes positions at The Walt Disney Company, where comprehensive partnership marketing initiatives were executed for major sporting events, and Bennett Coleman and Co. Ltd., managing marketing solutions and revenue maximization. Educational qualifications include a Master's in Management Studies from the University of Mumbai, along with certificates in Digital Marketing Management and Marketing Analytics from University of Toronto and University of Virginia Darden School of Business, respectively.