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Hilary Borndahl is the Founder & CEO of Miix Analytics Inc., a marketing consulting boutique in Toronto. Prior to this, Hilary co-founded WishList SEO, a group focused on community-building and charity fundraising. With a strong background in analytics and marketing, Hilary has held senior roles at Kantar and Nielsen, where Hilary built a successful Marketing Mix Practice Area. Hilary's expertise and leadership have been recognized with various awards and speaking engagements at prestigious events and universities. Overall, Hilary is a trusted advisor and expert problem solver in the marketing industry.