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Juan Caballero G. is an experienced marketing professional with a focus on enhancing brand recognition and market positioning. Currently serving as Gerente Mercadeo México at Miguel Caballero since September 2018, Juan contributes to a company with over 28 years of experience in personal protection solutions. Previously, Juan held the position of Representative at Eton Systems AB, where the emphasis was on increasing productivity in textile companies through Lean Manufacturing. As Gerente at BrandBang, Juan focused on creating impactful consumer interactions through innovative marketing strategies. Juan's career also includes a role as Marketing Event Coordinator at MC Armor by Miguel Caballero, where responsibilities included planning international trade shows to promote brand presence. Juan holds a degree in International Business Administration with a concentration in International Marketing from Universidad de La Sabana, completed in 2017.