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Burcu Akar is an accomplished CRM and customer experience professional with significant expertise in managing large-scale loyalty programs and customer initiatives. At Migros Ticaret, since August 2017, Burcu has held multiple leadership roles, including CRM & Customer Experience Group Manager, overseeing a loyalty program with 10 million customers and leading growth and customer experience teams. Prior experience at Migros includes roles in e-commerce CRM, where Burcu focused on customer segmentation and churn management. Earlier, at OPET, Burcu managed a loyalty program for over 6 million customers in Turkey's oil and gas sector. Burcu's career began with a brief internship in ERP at Anadolu BiliÅŸim Hizmetleri. Educational qualifications include a Master's degree in Business Administration from Yeditepe University and a Bachelor's degree from Sabanci University.