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Brad B. McCormick has over 20 years of experience in digital marketing, brand strategy, and business analytics. In 2012, they began their career as a Fractional CMO at 10 Louder, where they managed the development and implementation of effective, integrated marketing strategies. Brad B. then moved on to become a Digital Transformation Consultant and Digital Marketing Strategist & Trainer. In 2019, they founded Brand Truth Workshop and in 2020, they became a US Marketing Advisor at eschbach and a Strategic Advisor at Henley Ion Mask. In 2021, they became a Senior Digital Strategy Consultant at Mighty & True. Additionally, they have been an Adjunct Instructor at SMU Global & Online since 2015, a Chief Integrated Strategy Officer and Chief Digital Officer at Moroch from 2013 to 2020, an EVP, Managing Director, and Senior Digital Strategist at Cohn & Wolfe from 2011 to 2013, and an SVP, Director of Interactive Client Services at Ruder Finn from 2000 to 2008.

Brad B. McCormick has a diverse educational background. Brad B. obtained a high school diploma from the Louisiana School for Math, Science, and the Arts (LSMSA) in 1994. Brad B. then went on to obtain a Bachelor of Science in Advertising and American Studies from The University of Texas at Austin in 1999. In 2021, Brad completed an Executive Master of Business Administration - EMBA from Quantic School of Business and Technology, with a focus on Blue Ocean Strategy, BlockChain, and Entrepreneurship. Brad B. also holds several certifications, including a Certified Scaling Marketing Strategist from Section4 (2022), Google Analytics Certification from Google (2021), Blockchain Specialization from Quantic School of Business and Technology (2021), Prof G Certified Strategist and Brand Strategist from Section4 (2021), Blue Ocean Certification from Quantic School of Business and Technology (2020), Buyer Persona Masterclass Certification from Buyer Persona Institute (2020), Certified Agile Scrum Master from Scrum Alliance (2012), Porter Novelli University from Omnicom (2010), and Management Skills for New Managers from American Management Association (2008).