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Jarrett Way is a seasoned marketing professional with extensive experience in content strategy and digital marketing. Currently serving as a Senior Marketing Manager at Mighty Citizen since July 2019, Jarrett has successfully developed comprehensive content strategies that generated over 424K web sessions. Prior to this role, Jarrett held various positions at Ad 2 Austin, including Content & Digital Marketing Manager, and Marketing Manager, and contributed as the Diversity Chair at Pi Kappa Alpha International Fraternity. As Director of Educational Content & Strategy, Jarrett designed effective content calendars and multimedia resources to enhance training for undergraduate members. Additionally, Jarrett's consulting expertise significantly increased revenue for Pi Kappa Alpha chapters across multiple universities. With a Bachelor’s Degree in Public Relations from the University of North Texas, Jarrett also has experience in editorial roles and public relations internships that further highlight a strong foundation in communication and marketing strategy.