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Monique Rodriguez founded MIELLE in 2014 after her healthy, hair care regimen for her tailbone-length hair became somewhat of a craze among her social media followers. The company began on the back on one product, the Advanced Hair Formula, a unique proprietary blend of herbs, amino acids, and minerals to support healthy hair, skin, nails, and immune system.

Since then, MIELLE has expanded to 10 collections under Monique’s direction, including products for skin and children. MIELLE has been distributed in more than 87 countries and can be found in more than 100,000 stores across the U.S. in retailers such as Sally Beauty, Target, CVS, Walgreens, Kroger, JC Penny, and Walmart. In 2021, Monique became the first black woman to raise a non-controlling nine-figure investment in a deal with Berkshire Partners.