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Florence Azou is an experienced marketing professional specializing in digital subscriptions and app marketing. Currently serving as Chef de projet marketing abonnements numériques at Midi Libre since October 2020, Florence oversees the recruitment of new digital subscribers and the implementation of promotional campaigns. Prior roles include Responsable Marketing Digital at Clind, focusing on marketing tools and performance tracking, and Responsable App marketing at SFR Presse, where Florence directed user acquisition and mobile app marketing strategies. Florence began their career at L'Express as an App Marketer, contributing to audience development for multiple applications, and later excelled as a Senior Product Manager, leading the launch of numerous mobile applications. Previous experience also includes a Product Manager role at Lagardere Active, where Florence created applications for various media brands. Academic credentials include a Master in Marketing from IAE La Rochelle and a DUT in Carrières Juridiques from Université Grenoble Alpes.