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Liz Matzke is currently working as an Ag Marketing Specialist at Mid-West Family Madison, where Liz collaborates with a team to develop marketing plans that align with goals and demonstrate ROI, with a focus on the Mid-West Farm Report radio programing. Prior to this, Liz was an Independent Business Owner at Denim Works LLC and a Business Development Manager at Matzke Diesel. With a background in Dairy Science and Life Sciences Communications from the University of Wisconsin-Madison, Liz has a wealth of experience in roles such as Attendee Services Manager at World Dairy Expo, where Liz focused on attendee experience and event logistics.