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Zana Pekmez, PhD, currently serves as the Global Client Technology Lead at Microsoft, where responsibilities include strategic technology leadership for key clients in the banking, insurance, construction, and process manufacturing sectors. Prior to this role, Zana held various positions at Raiffeisen Bank International AG, including IT Tribe Lead for the Retail Customer Engagement Tribe and Head of Customer Intelligence Analytics Products, overseeing technology teams and driving data-driven customer engagement strategies. Zana's experience spans several leadership roles in different organizations, such as Accenture and Raiffeisen Bank dd BIH, focused on digital transformation, business strategy, and operational management. Zana holds a PhD in Development Economics from International Burch University and pursues further education in Sustainability Studies and Professional Master in Sustainability, Entrepreneurship, and Technology.